Your business could benefit from using online marketing. The internet offers a variety of affordable options, from pure marketing through to online sales and fulfilment – and HSBC is offering you a free head start.
Almost every business should be online. Whether you create a website and an online marketing campaign for your business or simply use email to communicate, the opportunity for growth is considerable. Here’s a rundown of the benefits.
Email only
The costs of going online are minimal. Many companies now offer free internet service provision if you take up their phone or TV package deals, meaning that the only real cost to you is your time reading and replying to email.
Email alone can generate a significant amount of business, and it offers your customers – new and existing – another way of contacting you, wherever they are in the world. You can send out bulk emails to hundreds or even thousands of people with the click of a mouse, for a fraction of the cost of a postal mailshot.
By building up a mailing list of existing customers, you can launch special promotions, send regular newsletters, and survey your customers for research purposes too. But perhaps the main purpose of email is to drive more people towards your website.
Website benefits
Building a website gives your products and services a worldwide shop window. If you include the opportunity to buy online, your business could find itself with new customers all over the world. The only barriers are the perishability of your goods and the cost of postage.
If your product or service is emailable – if, for instance, you’re a writer or designer – even those barriers are removed. Your market becomes truly global.
Further online marketing
Email isn’t the only way of driving traffic to your website. Search Engine Optimisation (SEO) is a method for making sure your website appears high on the list of results when a potential customer uses a search engine such as Google for keywords related to your business.
You can also pay for advertising space on websites that potential customers might visit, persuading them to click through to your site.
HSBC has teamed up with Google to offer you £75 of free online marketing when you sign up for HSBC Business Internet Banking. Google AdWords are text advertisements that appear alongside search results on Google whenever a visitor searches for keywords related to your business. You only pay when a visitor clicks on your advertisement – but thanks to HSBC, you won’t have to pay for the first £75 at all.
To find out more about this great deal click the link below:
http://www.hsbc.co.uk/1/2/business/accounts/internet-banking/googleadwords;jsessionid=0000mwnwqwPzV_gln4cG0vhVPLp:12c58nvti
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